Thank you for your interest in the Digital Marketing Skills Canada (DMSC).
The DMSC is a national initiative dedicated to helping Canadians build the digital marketing capabilities needed to thrive in today’s economy.
Through flexible, high-impact training, DMSC supports individuals seeking to grow their careers, transition roles, or expand their businesses, particularly within Canada’s priority sectors such as Advanced Manufacturing and Agriculture/Agri-Tech.
DMSC is made possible through the generous support of UpSkill Canada and is delivered in collaboration with leading partners, including the Canadian Marketing Association (CMA), Growclass, and Jelly Academy. Each partner is unique and offers its own tailored programs. Thanks to the funding provided, participants are able to access these programs at no cost.
The purpose of this guide is to ensure all applicants are aware of their eligibility and reporting requirements as set by the funder, Upskill Canada. To meet these requirements and demonstrate the program's impact, we assess participant eligibility at intake and track key outcomes following program completion.
Eligibility and participation requirements have been designed to ensure that individuals selected for this training will apply their digital marketing skills directly on the job or in their business, particularly within Upskill Canada’s priority sectors, such as Advanced Manufacturing and Agriculture/Agri-Tech, as of March 2025.
To be eligible, applicants must:
Applicants must clearly explain how they will use digital marketing skills if not currently in a marketing role. Applications lacking clear role-skill alignment may not be accepted.
All applicants must provide:
To qualify for the DMSC program, your role or business must have a clear and direct impact on one of the priority sectors identified by our funder, Upskill Canada. Eligibility is assessed not only based on your industry but also on your function within it. Strong ties to the following sectors—through your employment, business activities, or demonstrated expertise—are essential to confirm your alignment with program goals.
Digital technologies within the priority sectors may include: AI, robotics, sensors, GPS/GIS, IoT, and automation.
Defined by the integration of technologies like automation, AI, and 3D printing to enhance production. Other characteristics include
Includes technologies and roles that apply innovation to enhance the agri-food value chain, including:
Primary input suppliers (e.g., seed, fertilizer, feed, livestock genetics) that integrate or support advanced technologies or sustainable practices
All participants must demonstrate a clear connection between their current or intended role and the application of digital marketing skills in a way that supports one of the program’s priority sectors. Participation in the DMSC program comes with the expectation that individuals will “level up” by applying the skills learned in their workplace or business and be prepared to report on a measurable outcome post-training.
To be eligible:
Expected Post-Training Outcomes Include:
Acceptable Proof (Post-Training):
Note:Employer documentation confirming anticipated changes is encouraged at the time of intake to support eligibility.
To be eligible:
Expected Post-Training Outcomes Include:
Acceptable Proof (Post-Training):
Note: DMSC program spots are limited for unemployed individuals. Priority will be given to applicants who can demonstrate prior experience in a priority sector or a high likelihood of securing employment within that sector. Providing clear evidence of sector familiarity or strong job prospects will strengthen your application.
To be eligible:
Expected Post-Training Outcomes Include:
Acceptable Proof (Post-Training):
Important:All participants, regardless of employment status, must be prepared to demonstrate how the DMSC training led to tangible career or business outcomes.
As a condition of participation in the DMSC program, all individuals must be willing to report on a tangible outcome resulting from their training. These outcomes help demonstrate the program's impact and are required by our funder, Upskill Canada. The type of outcome expected depends on your employment status at the time of intake, and all participants should be prepared to submit acceptable proof following program completion.
To review our full privacy policy, click here.
The Digital Marketing Skills Canada (DMSC) program is committed to protecting the privacy and personal information of all applicants and participants in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable federal and provincial privacy laws.
By applying to and participating in the DMSC program, you consent to the collection, use, and disclosure of your personal information solely for the purpose of administering the program. This includes determining eligibility, supporting training delivery, conducting post-training follow-ups, and reporting anonymized or aggregated results to our funder, Upskill Canada.
All information collected is stored securely and only accessed by authorized personnel involved in program delivery, assessment, or reporting. Your data will not be sold, rented, or shared with third parties for marketing purposes.
Personal information will be retained only as long as necessary to fulfill reporting obligations to the funder and comply with recordkeeping requirements. After this period, your information will be securely deleted or anonymized.
You have the right to access, correct, or withdraw your personal information at any time, subject to legal or contractual limitations. To make a request or inquire further about our privacy practices, please contact zburns@thecma.ca
All appeals will be reviewed on a case-by-case basis in accordance with program guidelines and funder requirements.
Visit www.dmsctraining.ca or contact the DMSC team for further details: dmsc@thecma.ca
