Grow your company and career with fully-funded marketing education

Join the waitlist for our award-winning digital marketing courses. Whether you’re looking to grow your own skills or support your team. Be the first to hear updates on funding availability and upcoming cohort dates from our partners.

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Rated by 5,500 users

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As of June 2026 Funding for the DMSC program has been fully allocated. Check back again in July.

Companies that want to win need more than just a marketing plan; they need a strategic growth engine

Digital Marketing Skills Canada (DMSC) launched in 2024 to address a key gap in Canada’s economy: high-growth sectors were scaling fast, but many professionals lacked access to modern marketing training.

As of March 2026, The DMSC consortium supported more than 2000 mid-career Canadians in building in-demand skills. As the program evolved, it sharpened its focus to support over 500 SMEs in tariff-impacted sectors, helping them up-skill marketing teams, build critical AI capabilities, and adopt digital first growth strategies.

Check back in summer 2026 for renewed eligibility.

Thousands of Canadian marketers and communications professionals trained for the jobs of today.

Students focused on learning and applying skills to lead growth teams at scaling Canadian companies.

Brand Storytelling & Content

Craft compelling narratives to showcase values, sustainability, and product uniqueness. Engage consumers and buyers effectively.

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Advertising & Lead Generation

Optimize campaigns for rural and global markets while ensuring regulatory compliance.

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SEO & E-Commerce

Improve rankings with industry-specific keywords, making your solutions easily discoverable.

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Data-Driven Marketing

Use insights from analytics tools to refine strategy and maximize ROI. Marketing data gives your company a competitive edge.

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Priority Sectors for Funded Programs

Check out the list of eligible sectors below to see if you can apply!

Advanced Manufacturing

Robotics, AI, 3D printing, and automation optimizing production efficiency, materials, and manufacturing processes.

AgriTech

Drones, soil sensors, and automation improving crop health, yields, and supply chains.

AgriFinance & Services

Financial solutions, consulting, and business support tailored for farms, food processors, and agribusinesses.

Clean Energy Manufacturing

Manufacturing components for solar, wind, and bioenergy systems to power the renewable energy sector.

Clean Transportation & EVs

Development of electric vehicles, charging infrastructure, and alternative fuel technologies for greener mobility.

Component & OEM Production

Precision manufacturing of parts for industries like automotive, aerospace, and machinery.

Food, Beverage, Cannabis, Supplements, Consumer Packaged Goods (CPG)

Creation and distribution of food and beverage products, with a focus on branding, retail, and e-commerce.

Energy Efficiency & Smart Grid

Smarter energy solutions, from AI-driven grid management to industrial automation that cuts waste and costs.

Final Assembly & Manufacturing

Manufacturing and assembling finished products like electronics, appliances, and industrial equipment.

Food Processing

Transformation of raw agricultural products into packaged goods through milling, canning, freezing, and advanced processing, farm-to-table concepts.

Logistics & Supply Chain

Coordination of warehousing, transportation, procurement, and operations and supply chain management to keep goods moving efficiently.

Primary Agriculture

Farming, ranching, and aquaculture operations that grow crops, raise livestock, and harvest raw agricultural products like grains, dairy, meat, and produce.

Primary Manufacturing

Processing raw materials like steel, lumber, and food ingredients into foundational products for other industries.

Raw Materials & Components

Supply of critical inputs like metals, plastics, chemicals, and electronics for manufacturing.

Smart Agriculture

AI, automation, and data-driven tools improving precision farming and sustainability.

Sustainable Materials

Innovation in biodegradable packaging, recycled materials, and circular economy solutions.

For more information on eligibility criteria, visit the full outline here.

Not sure where to start?

Step 1 of 4

Check out the programs

Entry to expert growth marketing programs to fit your or your teams needs

Step 2 of 4

Join the waitlist

Lear more about 2026 Fall programs with renewed focus and curriculum.

Step 3 of 4

Get matched

If Digital Marketing Skills Canada is right for you, you'll be matched with a program based on your goals and current skills.

Step 4 of 4

Accept offer

Once you're matched, you'll be notified around your start date details and other information. Once you receive your offer you'll sign a user agreement and voila.

For Employers

Are you business owner or founder looking to upskill yourself of your team?

COPY TO BE DEVELOPED + form with the below

  • Full name
  • Company name
  • Work email address
  • Number of employees
  • How did you hear about us?

Submit

When we say global,
we mean global.

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50+

languages

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1m+

users

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100+

instructors

Choose your path to fluency

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Casual Learner

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Career Booster

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Travel Ready

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International Student

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Testimonials

Hear from students

The Digital Marketing Skills Canada training programs are expert-led, industry-leading, and highly engaging. Take a peek at what our grads say about the experience.

"Beyond deepening my expertise in data and analytics, the program pushed me outside my comfort zone, allowing me to develop new skills in areas such as creative strategy, ad copywriting, and content creation."

Lisa Feeney

Celerity One

"The Jelly Academy Bootcamp for Digital Marketing course has completely changed my life and my business for the better. The course is well designed to provide an overview for someone like me who knows very little."

Latifa Pelletier-Ahmed

ALCLA Native Plants

"I can genuinely say that this program has been a game-changer for me. What really stood out was the quality of instruction—it's not often you find programs where the instructors have direct, hands-on experience with the material they’re teaching."

Rashmi Prakash

Aruna Revolution

"The instructors were phenomenal—they broke down each marketing concept into the simplest and understandable chapter. The combination of live sessions, recorded materials, and hands-on exercises made learning practical and engaging."

Nasim Naderi

intocharge

In partnership with

This program is funded by

Only pay when you are ready for more

Features

Free forever

$0/month

Pro learner

$7.99/month

Access to lessons

Restricted

Unlimited

Daily streaks

Yes

Yes

Vocabulary cards

Yes

Yes

Audio guides

Yes

Yes

Progress tracking

Yes

Yes

Offline mode

Yes

Yes

Interactive quizzes

Basic

Advanced

Real-life conversation

-

Yes

Personalized learning paths

-

Yes

Lessons format

Audio only

Audio + video

Speech recognition

-

Yes

Cultural insights

-

Yes

Frequently asked questions

Am I eligible?

To be eligible for the program, you must:

  • Be a Canadian citizen or eligible to work in Canada
  • Have at least three non-consecutive years of work experience
  • Be motivated to learn, and can dedicate 3 hours / week to an online course
  • Be serious about accelerating your career with marketing training

See all eligibility criteria and program guidelines for more information.

Funding for the current DMSC cohort has now been fully allocated. You can still join the waitlist to be notified when new opportunities open.

Do I need previous work experience?

Current eligibility is under review. Check back for updates in Summer 2026.

What does the program cost?

Previous cohorts were fully funded through Upskill Canada, powered by Palette Skills and the Government of Canada. At this time, all available funding has been allocated. Join the waitlist to be the first to hear if additional funded seats become available.

How much of a time commitment is it?

Programs typically run between 6–10 weeks, with a weekly commitment of a few hours depending on the stream.

 If you join the waitlist, we’ll share updated timelines and expectations for future cohorts.

How do I apply?

Right now, applications for funded spots are closed. You can join the waitlist—if and when new funding becomes available, we’ll reach out with next steps and help match you to the right program.